8000万元消费券撬动5倍消费力 湖南邀请更多商户参与

Core Insights - The "Enjoy Hunan · Xiang Dang You Hui" consumption voucher initiative has successfully stimulated consumer spending, with over 80 million yuan in vouchers distributed and a funding leverage ratio of 1:5 [1] - The program has attracted more than 6 million participants, significantly boosting market activity and benefiting local businesses [1] - Over 74,000 merchants have participated, with 85% being small and micro enterprises, which have seen an average revenue increase of approximately 30% [1] Group 1 - The consumption voucher initiative has been conducted in four rounds, covering essential sectors such as dining, fuel, home services, and beauty [1] - Merchants participating in the program benefit from both government subsidies and additional online traffic support from platforms like Alipay, Cloud Flash Payment, Meituan, and Douyin [2] - The program aims to enhance consumer experience and service quality, encouraging more merchants, especially in key sectors, to join the initiative [2] Group 2 - The application process for merchants is straightforward and ongoing, allowing them to register through designated online channels [2] - The initiative is positioned as a crucial measure for boosting consumption and benefiting both businesses and consumers in Hunan [2] - The government and platforms are committed to optimizing services for participating merchants, ensuring a smooth redemption process [2]