广东4个地市入选消费新业态新模式新场景试点城市

Core Viewpoint - The Ministry of Finance and the Ministry of Commerce issued a notice to support pilot projects for new consumption formats, models, and scenarios, aiming to boost consumption and economic growth in major cities [3] Group 1: Pilot Project Support - The notice supports around 50 cities, focusing on large population centers with strong potential for economic impact, with a two-year implementation period [3] - The support includes enhancing the first-release economic service system and innovating diverse service consumption scenarios [3] Group 2: Development of Consumption Centers - The initiative aims to create first-release centers and economic clusters in key commercial areas, cultural venues, and creative parks, establishing platforms for product launches [4] - It encourages leading domestic and international brands to open high-profile flagship and concept stores, promoting the development of these stores into headquarters [4] Group 3: Innovation in Consumption - The notice supports innovative products and services in sectors such as fashion, electronics, beauty, and automotive, facilitating launch events and exhibitions [4] - It promotes the application of digital technologies like AI and the metaverse in various fields, creating new consumption scenarios that integrate travel, culture, and sports [4] Group 4: Cross-Industry Collaborations - The initiative encourages collaborations between quality consumption resources and well-known intellectual properties (IPs), leveraging digital platforms to enhance the consumer experience [5] - It aims to develop new stores and flagship locations for traditional brands and new consumer brands, focusing on local cultural characteristics and innovative consumption scenes [5]