福州“胖永辉”+1 永辉闽侯第二家“胖改店”来了

Core Insights - Yonghui Supermarket's Fuzhou Minhou University Town store is set to reopen on November 22 after a comprehensive renovation, aligning with local policies aimed at commercial upgrades and consumer potential release [1][20] - The store's transformation reflects a strategic focus on quality enhancement and consumer experience, particularly in the context of the "Fat Yonghui" model [20] Store Renovation Details - The renovated store covers nearly 3,700 square meters and is the second "Fat Yonghui" store in Minhou, featuring 9,574 SKUs with a product replacement rate of 40.7% [3] - The store's product structure has reached 80% of that of the popular brand "Fat Donglai," with 10.7% of products being imported and nearly 4,500 items from first and second-tier brands [3] Sales Performance and Consumer Engagement - The success of the renovation model is evidenced by the Yonghui Tanshishan store, which saw overall sales increase by nearly 470%, driven by popular ready-to-eat items [5] - The fresh food section underwent significant changes, with a product planning of around 900 items and a replacement rate of 56%, emphasizing the "quality at a reasonable price" strategy [5] Product Offerings and Local Integration - The vegetable section incorporates local culinary culture, introducing unique ingredients for soup, showcasing regional care [7] - The bakery and ready-to-eat food offerings increased from 5% to 25%, enhancing the shopping experience with a variety of freshly prepared items [7] Service Enhancements - The store has introduced various customer services, including free cooking for certain products and a range of convenience facilities [12] - A focus on freshness management is evident, with strict policies on product turnover and traceability [14] Employee Welfare and Training - Post-renovation, the store's staff increased from 122 to 162, with significant salary improvements and enhanced employee facilities [16] - Yonghui has been recognized as a training base for retail industry talent, reflecting its commitment to employee development [18] Future Outlook - The reopening of the Minhou University Town store represents a significant quality transformation, setting a new benchmark for retail market upgrades in the region [20] - Yonghui aims to continue its focus on high-quality retail, superior service, and differentiated product development to better meet consumer needs [20]