刚刚，小米法务点燃了自爆装置

Core Viewpoint - The article discusses a significant contradiction within Xiaomi, where the legal team undermines the founder Lei Jun's public persona and marketing claims, leading to a potential loss of consumer trust despite strong financial performance [1][4][11]. Group 1: Legal and Marketing Contradictions - Xiaomi's legal team presented evidence in court that contradicted Lei Jun's public statements, suggesting that his technical understanding is lacking and that consumers should rely on contracts rather than his words [1][3]. - The legal team's assertion that Lei Jun's marketing claims about the car's features are not critical to the purchase decision highlights a disconnect between marketing and legal responsibilities [3][4]. - This situation reflects a deeper issue in corporate governance, where the brand overly relies on Lei Jun's personal image without a corresponding accountability mechanism [9]. Group 2: Consumer Trust and Market Dynamics - There is a split in the market, with some consumers valuing trust and the brand's promises, while others prioritize product specifications and price, indicating a potential erosion of brand loyalty [7][11]. - Despite the legal issues, Xiaomi's financial results are strong, with a reported 80% increase in net profit and significant sales in the automotive sector, suggesting a temporary success that may not be sustainable [5][11]. - The article warns that while sales may be high now, the long-term trust in the brand is at risk, especially if consumers feel misled by the company's marketing practices [11][13]. Group 3: Future Implications - The current strategy of relying on legal disclaimers rather than genuine consumer trust could lead to long-term damage to Xiaomi's reputation, as trust is built on consistent delivery and accountability [11][13]. - The article suggests that Xiaomi must either realign its marketing to reflect product realities or continue to face potential backlash from consumers who feel deceived [13].