假冒儿研所三件套背后：伪装资质与平台防线

Core Viewpoint - The article highlights the ongoing issue of counterfeit products, specifically a fake eczema treatment sold on the Taobao platform, revealing systemic failures in the platform's regulatory mechanisms and the ease with which sellers can evade scrutiny [1][7]. Group 1: Personal Store Issues - Personal stores on Taobao can be easily registered using just an ID, allowing sellers to operate without proper business licenses, which complicates consumer protection efforts [3][4]. - Consumers, like Zhao Jing, face significant challenges in obtaining refunds and pursuing complaints against personal stores, as these stores often lack verifiable business credentials [3][4]. - The use of misleading store names, such as "国箹佳乐大箹房," which closely resemble legitimate pharmacy names, further confuses consumers and allows sellers to bypass platform scrutiny [4][5]. Group 2: Corporate Store Misuse - Some corporate stores exploit their legitimate status to sell counterfeit products, misleading consumers into believing they are purchasing from reputable sources [5][6]. - The "凌芳旗舰店," a corporate store on Tmall, showcases a complete business license but sells products outside its stated legal scope, including counterfeit medical items [5][6]. - The product descriptions and parameters listed in these stores often contain significant inaccuracies, misleading consumers about the nature and safety of the products [6][7]. Group 3: Regulatory Failures - The article points out a systemic failure in the platform's regulatory processes, where superficial checks on seller qualifications do not adequately assess the alignment between a seller's credentials and their actual product offerings [7][8]. - The platform's reactive approach to complaints, primarily focusing on refunds and removing individual listings, fails to address the underlying issues of counterfeit sales and allows sellers to quickly re-establish under new identities [7][8]. - Legal experts suggest that e-commerce platforms may bear joint liability for the sale of counterfeit goods if they fail to take necessary actions upon being aware of such activities [8].