BFGoodrich Tires, Paramount+ partner on Season 2 of "Landman"

Core Insights - BFGoodrich Tires has announced a product integration partnership with Paramount+ for the TV series Landman, which premiered its second season on November 16, 2025 [3][4] - The partnership aims to showcase the performance of BFGoodrich's All-Terrain T/A KO3 tire in the context of the rugged oil industry depicted in Landman [4][10] - The marketing campaign titled "Ready for Anything" features actor Jacob Lofland and emphasizes the tire's durability and performance in harsh terrains [7][11] Product Integration - The KO3 tire is highlighted in a marketing campaign that connects the tire's features with the themes of the Landman series, showcasing its suitability for both extreme conditions and everyday use [8][10] - The campaign includes a 90-second vignette featuring Lofland, which illustrates the character's connection to the Texas landscape and the oilfield culture [8][9] - The KO3 tire's predecessor, the KO2 tire, and the HD-Terrain KT tire are also featured on key vehicles in Season 2, which airs weekly from November 16, 2025, to January 18, 2026 [11] Series Overview - Landman, co-created by Taylor Sheridan, is set in the West Texas oil industry and explores themes of ambition and survival amidst the oil boom [4][13] - The series stars notable actors including Billy Bob Thornton and Demi Moore, and it delves into the challenges faced by characters in a high-stakes environment [12][14] - The narrative intertwines with the rugged aesthetic of BFGoodrich Tires, making the partnership a natural fit for both the brand and the show's storyline [10][11]