The Global Power of Sport: Bank of America Partners with Great Ethiopian Run to Expand Access to Endurance Sports

Core Insights - Bank of America has entered a multi-year partnership with Great Ethiopian Run, starting in 2026, to enhance the global profile of the flagship race and expand access to running opportunities for children [1][2][3] - The partnership aims to significantly increase participation in the Great Ethiopian Run International 10km event, with the upcoming 25th anniversary race expected to attract around 50,000 participants [2][3] - The collaboration will leverage Bank of America's global resources to modernize race operations and enhance the runner experience, ensuring the long-term sustainability of the event [6][4] Partnership Goals - The partnership focuses on promoting three major running events: the Great Ethiopian Run International 10km, Children's Races, and the Women First 5km starting in 2027 [1][2] - A central goal is to broaden access to running for children and young people, fostering local talent and promoting a healthy lifestyle [2][3] Economic Impact - Great Ethiopian Run contributes significantly to Addis Ababa's tourism and infrastructure, attracting thousands of international visitors and stimulating local businesses [3][4] - The partnership is expected to create jobs, boost local enterprises, and provide economic advantages for communities in and around Addis Ababa [3][4] Bank of America's Commitment - Bank of America aims to support communities through sport, aligning with its broader business strategy across EMEA and Sub-Saharan Africa [5][6] - The bank's involvement in endurance sports includes sponsorship of major events like the Boston and Chicago Marathons, which generate substantial economic impact and charitable contributions [4][7] Organizational Background - Great Ethiopian Run is Ethiopia's premier event management company, having organized over 200 races since its inception in 2001, focusing on mass-participation events [8] - Bank of America is a leading financial institution with a global presence, serving a wide range of clients and offering various financial products and services [9]