超万亿化妆品市场，国货品牌占比超一半！

Core Insights - The domestic cosmetics market in China is projected to exceed 1 trillion yuan in 2024, with domestic brands capturing 55.2% of the market share [1] - The recent policy from the National Medical Products Administration aims to enhance industry support and foster the growth of competitive domestic cosmetic brands [6] Group 1: Market Trends - The rise of domestic brands is attributed to their incorporation of traditional Chinese cultural elements, appealing to consumers seeking products with cultural value [1][2] - During the recent "Double 11" shopping festival, domestic beauty brands performed exceptionally well, with 5 out of the top 10 beauty sales on Douyin being Chinese brands [2] Group 2: Innovation and Technology - As of mid-2023, 80 new cosmetic raw materials have been registered, with 70 from local companies, indicating strong momentum in raw material development [3] - Chinese companies are achieving breakthroughs in high-end cosmetic ingredients, such as hyaluronic acid, which accounts for 80% of global sales [3] Group 3: Policy Support - The recent policy document emphasizes innovation, regulatory optimization, and industry empowerment to stimulate market growth and reduce burdens on companies [6] - Local governments are also implementing supportive measures, such as financial incentives for key laboratories and initiatives to promote "Shanghai manufacturing" [6] Group 4: Cultural and Scientific Integration - The integration of cultural narratives and scientific research is essential for domestic cosmetics to enhance their market competitiveness [5][7] - The focus on "Eastern aesthetics" aims to position more domestic beauty brands on the global stage [7]