Globalization Strategy Fires Up Vaping leader RLX

The company reported that more than 70% of its third-quarter revenue came from outside its challenging home China marketKey Takeaways:Acquisitions in Asia and Europe lifted RLX's revenue by 49% in the third quarter, sparking a rally for its sharesThe company's gross margin improved by 4 percentage points in the quarter, as its revenue gains outpaced a smaller rise in its production costsWang Ying, who goes by the English name Kate, is perhaps the global vaping industry's most glamorous CEO. The veteran of D ...