卜房者说｜先住后买，楼市营销新玩法靠谱吗

Group 1 - The "Try Before You Buy" initiative launched by Guangzhou Zhu Shi Real Estate allows potential buyers to live in a property for one month after paying a deposit of 100,000 yuan, with the option to refund if unsatisfied, indicating a shift towards experiential sales in the real estate market [1][2] - This trend is not unique to Guangzhou, as similar policies have been implemented in other cities like Wuhan, where a developer offered a trial period of up to one year with a 20% down payment, showcasing a competitive shift in the housing market towards quality and service rather than just speed and scale [1] - The introduction of such policies reflects a response to the trust crisis in the real estate sector, aiming to transform the buying process from impulsive decisions to more rational choices [1][2] Group 2 - The "Try Before You Buy" model has proven beneficial for buyers, allowing them to assess various aspects of the property, such as lighting and community amenities, with a reported conversion rate of 10% for some developments [2] - Legal experts advise potential buyers to carefully review agreements before participating in trial stays, ensuring clarity on terms such as property status, occupancy fees, and potential price increases [2] - Overall, both the "Try Before You Buy" and "7-day no-reason return" policies aim to enhance buyer confidence and decision-making in the real estate market [2]