品牌金饰克价再度突破1300元！现在该入手还是再等等？

Core Insights - Gold prices have recently rebounded, with major brands like Chow Sang Sang and Chow Tai Fook seeing prices rise to around 1290 CNY per gram, after fluctuations that saw prices peak at 1333 CNY per gram on November 13 and drop to 1288 CNY on November 18 [1][3] Market Dynamics - The fluctuations in gold prices are influenced by both domestic and international factors, including a decrease in safe-haven demand and mixed expectations regarding the U.S. labor market and inflation [3] - International gold prices also saw a decline, with spot prices dropping from a high of 4245.22 USD per ounce on November 13 to below 4000 USD, reaching a low of 3997.658 USD [3] Tax Policy Impact - A new tax policy effective from November 1, 2023, mandates a dual classification of gold usage, increasing the tax burden on non-investment gold processing businesses, which will likely lead to higher retail prices for gold products [5] - The new tax policy reduces the VAT deduction from 13% to 6% for certain gold processing activities, resulting in an increased tax burden of approximately 7% [5] Market Behavior - The Shenzhen Shui Bei market, a major gold wholesale market, has seen a significant drop in activity, with traders quoting two different pricing systems: pre-tax and post-tax prices [7] - The base price in Shui Bei for November was reported at 988 CNY per gram, indicating a narrowing gap with retail prices [7] Consumer Trends - There is a notable shift in consumer behavior, with "self-wear demand" now accounting for 37% of gold jewelry sales, surpassing traditional wedding-related purchases [8] - Data indicates a decline in gold jewelry consumption by 32.5% year-on-year, while gold bars and coins saw a 24.55% increase in consumption [8] Industry Adjustments - Major gold companies are restructuring by closing franchise stores and increasing self-operated outlets to optimize their store networks, with Chow Tai Fook reducing its store count by 300 since June 2023 [10] - The industry is moving towards more refined operations and profitability, as evidenced by the closure of inefficient stores [10] Marketing Strategies - Companies are exploring diverse marketing strategies, including online live streaming, to find new growth avenues [12] - The overseas mining production of large gold groups in China increased by 18.39% year-on-year, reaching 61.439 tons in the first three quarters of the year [12]