大力发展体育赛事，激发消费潜力

Core Insights - The market development revenue for the 15th National Games has reached 1.84 billion yuan as of November 16, indicating a significant economic impact from the event [1] - The "Sports+" model is effectively converting event traffic into tangible consumer spending and economic growth, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - Sports consumption is becoming a vital part of residents' daily lives in China, contributing to domestic demand and overall consumption, which is crucial for economic stability and growth [1] Consumption Trends - Sports consumption is categorized into three main types: tangible goods, participatory experiences, and spectator events, with a shift from purchasing goods to services and experiences [2] - The retail sales of sports and entertainment products in China increased by 22.2% year-on-year in the first half of the year, highlighting the rapid growth of sports consumption [1][2] - The increasing disposable income and health awareness among residents are driving the growth of sports consumption, with a notable rise in participatory and spectator activities [2] Market Development - There is a need to enhance the quality of sports events in China, particularly in popular sports like football and basketball, to attract more participants and spectators [3] - The country has a solid foundation for developing various sports events, with approximately 4.842 million sports venues covering around 4.23 billion square meters by the end of 2024 [3] - The successful hosting of the 15th National Games has generated interest and participation from sports enthusiasts, fostering new consumption models and boosting confidence in the development of sports event consumption in China [3]