开板了！冰雪经济“热”起来

Core Insights - The winter sports season has officially begun, with ski resorts across China opening early and attracting a surge of visitors, indicating a growing enthusiasm for ice and snow tourism [4][5][6] Group 1: Ski Resort Developments - The Wanlong Ski Resort in Chongli opened its slopes on October 21, marking the earliest start to the ski season in its history, with a record number of open trails and skiing area [5] - Chongli currently has nine ski resorts with a total of 219 trails spanning 178 kilometers, and last season welcomed 5.235 million visitors [5] - New ski season offerings include enhanced entertainment options, family-friendly activities, and various events to attract a diverse range of tourists [5][8] Group 2: Regional Highlights - Xinjiang's ski resorts, including the Urumqi Baiyun Ski Resort, opened in mid-November, with the latter attracting over 8,000 visitors on its first day [6] - The Mohe North Pole Ski Resort in Heilongjiang boasts the longest ski season in China, operating from early November to late April [6] - Inner Mongolia is promoting a winter festival with 159 cultural tourism activities and 48 sports events, enhancing the region's ice and snow tourism appeal [9] Group 3: Economic Impact and Growth - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with significant growth in consumer spending on winter sports [14] - The 2024-2025 winter season is expected to see over 187.5 billion yuan in consumer spending related to ice and snow activities, reflecting a year-on-year growth of over 25% [14] - The Shenzhen Qianhai Ice and Snow World, the largest indoor ski resort globally, has been operational since September, attracting over 5,000 visitors daily [11] Group 4: Innovative Experiences - New attractions and experiences are being introduced, such as the indoor ski resorts in southern China, which allow year-round participation in winter sports [11] - Events like the National Mass Ice and Snow Season in Zhejiang feature diverse activities, including snowboarding and ice sculpture experiences, aimed at engaging a broader audience [12][13] - The integration of cultural elements and modern technology in ice and snow tourism is being emphasized to enhance visitor experiences [9][10]