MEITUAN(HK:03690) Di Yi Cai Jing·2025-11-20 23:45Core Insights - The article discusses the growing food delivery market in Dubai, highlighting the challenges and opportunities faced by various platforms, particularly the Chinese platform Keeta, which aims to penetrate this market with a no-commission model and fast delivery service [1][7]. Market Overview - Dubai's food delivery ecosystem is still developing, with local cultural and consumption habits posing challenges for foreign platforms [2][3]. - The market is characterized by a "one order, one delivery" model, which affects overall efficiency and delivery stability [2]. - The high cost of living in Dubai makes frequent food delivery less common among residents, with many opting to prepare their own meals [2][3]. Competitive Landscape - Keeta, a platform under Meituan, has entered the Dubai market, offering no-commission services to attract restaurants and users [4][5]. - Other active platforms include Talabat, which has over 6 million active users, and COME COME, which focuses on Chinese cuisine [6]. - Keeta's rapid expansion in the Middle East has seen it capture 10% of the Saudi market within months of its launch [7][12]. Financial Projections - The online food delivery market in the UAE is projected to reach $1.87 billion by 2025 and $2.46 billion by 2030, with a user penetration rate of 31.4% by 2025 [5]. Regulatory Environment - The Dubai Consumer Protection and Fair Trade Authority has established a working group to maintain competitiveness and high standards in the food delivery sector [6]. Strategic Insights - Keeta's strategy involves adapting to local market conditions, leveraging Meituan's technological capabilities, and focusing on reliable delivery services and diverse product offerings [12][13]. - The article emphasizes the importance of understanding cultural differences and regulatory environments when entering new markets [13].