招主播太难，公会“挖”向小红书

Core Insights - The entertainment live streaming industry is entering a phase of stock competition, with talent recruitment becoming a "lifeline" for agencies, leading to intensified competition [1][12] - Agencies are increasingly turning to Xiaohongshu (Little Red Book) as a new recruitment channel, capitalizing on its large female user base and the platform's organic traffic advantages [4][10] Recruitment Channels - Agencies are utilizing various recruitment methods, including traditional advertising, recruitment platforms, university collaborations, and now content-driven posts on Xiaohongshu [12] - Xiaohongshu has emerged as a significant recruitment platform, with some agencies reporting the successful recruitment of over 300 new streamers in just 20 days [4][10] Content Strategies - Recruitment posts on Xiaohongshu can be categorized into three types: direct recruitment announcements, industry knowledge sharing, and branding efforts to enhance agency image [3] - Agencies are leveraging storytelling and data to attract potential streamers, emphasizing their training capabilities and success stories [3][4] Challenges in Recruitment - Despite the variety of recruitment channels, agencies face significant challenges in attracting and retaining streamers, particularly smaller agencies [13] - The increasing selectiveness of streamers and a lack of trust in agencies are major hurdles, compounded by the dominance of larger agencies in the market [13][14] Industry Dynamics - The competition for talent is intensifying, with agencies needing to innovate their recruitment strategies to meet monthly recruitment targets [12] - The industry is experiencing a shift from merely attracting talent to focusing on retention, necessitating transparent mechanisms and quality services to build trust [14]