前10月，社会消费品零售总额增长4.3%，网上零售额增长9.6%——消费潜力持续释放

Core Insights - The overall retail sales of consumer goods in China increased by 4.3% from January to October, with online retail sales growing by 9.6% year-on-year, indicating a stable growth trend in the consumer market [1][2][4] Group 1: Consumer Market Performance - From January to October, the total retail sales of consumer goods reached 41.2 trillion yuan, with October sales amounting to 4.63 trillion yuan, reflecting a year-on-year growth of 2.9% [2] - The consumption potential continues to be released, supported by the National Day and Mid-Autumn Festival holidays, which contributed to a stable growth in the consumer market [2][3] Group 2: Product Consumption Trends - In October, retail sales of goods grew by 2.8%, with significant increases in categories such as communication equipment (23.2%), cultural and office supplies (13.5%), and furniture (9.6%) [3] - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing by 6.3% [3] - Upgraded consumer goods showed strong demand, with jewelry sales rising by 37.6%, sports and entertainment products by 10.1%, and cosmetics by 9.6% [3] Group 3: Service Consumption Growth - From January to October, service retail sales increased by 5.3%, outpacing goods retail sales by 0.9 percentage points [3] - The holiday season boosted spending in dining, accommodation, and entertainment, with restaurant income growing by 3.8% in October [3] Group 4: E-commerce Development - E-commerce in China has played a significant role in boosting consumption and modern industry development, with online retail sales growing by 9.6% from January to October [4] - Notable growth was observed in smart products and online services, with sales of smart wearables increasing by 23.1% and online service consumption rising by 21% [4] Group 5: New Consumption Patterns - New consumption models are emerging, with sales of smart health devices growing over 20% and organic food sales increasing by over 8% in October [7] - Rural consumption is outpacing urban areas, with retail sales in rural regions growing by 4.1% in October, indicating a vibrant market in lower-tier cities [7]