3 6 Ke·2025-11-21 01:09Core Insights - The keyword for NetEase Games in 2025 is "stability" as reflected in their Q3 2025 financial report, which shows a net revenue of 28.4 billion yuan, an increase of 8.2% year-on-year, and a net profit of 8.6 billion yuan [1][4]. Financial Performance - NetEase's Q3 net income from games and related value-added services reached 23.3 billion yuan, marking an 11.8% year-on-year increase [2]. - The company's operating costs rose to 10.2 billion yuan, up from 9.8 billion yuan in the previous quarter and 9.7 billion yuan year-on-year, attributed to increased personnel costs, revenue sharing, and game licensing fees [1]. Game Business Highlights - Online games accounted for 97.6% of the gaming revenue, showing a stable contribution from classic products and new game launches [8]. - Key games contributing to revenue growth include "Dream of the Red Chamber" and "Nirvana in Fire," with the former achieving a peak of 3.58 million concurrent users [8][10]. Market Strategy and Product Development - CEO Ding Lei emphasized the importance of focusing on successful products and being cautious with new projects, aiming for high-quality content [5][7]. - The company plans to launch approximately nine new games in 2025, with "Yanyun Sixteen Sounds" performing well in the market [12][15]. Organizational Adjustments - Recent personnel adjustments are aimed at enhancing focus and efficiency within the organization, ensuring that the core teams can thrive [7][16]. - The company is committed to optimizing long-standing projects while being selective about new initiatives [7][16]. Upcoming Releases and Trends - NetEase has a strong pipeline of new games, including "Diablo IV" and "Tianxia: Wanxiang," with a focus on high-quality production [29]. - The company is also exploring the simulation game market with titles like "Shanhai Qilv" and "Xinghui Youqing Tian" [24][29].