东莞发力赛事经济，打造“体育+旅游”消费新场景

Core Viewpoint - The 15th National Games (referred to as "Fifteenth Games") is being held in the Guangdong-Hong Kong-Macao Greater Bay Area, with Dongguan hosting several key events, aiming to enhance the city's profile through sports and cultural tourism [1] Group 1: Event Significance - Dongguan is recognized as a "National Basketball City," with a rich history in sports events, particularly basketball, which has been a significant part of the city's culture since the 1950s [1] - The city is leveraging its sports heritage and successful past events to boost its economy through the Fifteenth Games [1] Group 2: Economic Impact - The integration of "sports + tourism" is seen as a crucial driver for enhancing consumer markets, with Dongguan's cultural and tourism bureau actively promoting this model during the games [1][5] - The Dongguan Basketball Center, known as the "CBA First Stadium," serves as a central hub for consumer activity during events, significantly boosting local hospitality, dining, and shopping sectors [2] Group 3: Consumer Engagement Initiatives - Dongguan's cultural and tourism bureau has launched a series of promotional activities, including "Follow the Fifteenth Games to Explore Dongguan," offering free access to various attractions for ticket holders [2][3] - The city is implementing a comprehensive approach to connect dining, accommodation, transportation, tourism, shopping, and entertainment, enhancing the overall visitor experience [3] Group 4: Cultural Activities - The "Bay Area Weekend IN Dongguan" series combines sports events with cultural markets and performances, aiming to activate weekend consumer engagement [4] - Various cultural activities, such as Cantonese opera performances and photography contests, are being organized to showcase local heritage alongside sports events [4] Group 5: Future Prospects - Dongguan is positioned to transform event traffic into economic growth, establishing a unique "sports + tourism" consumption ecosystem that contributes to high-quality urban economic development [5]