可持续不止于表面——欧莱雅的绿色创新如何改变行业规则？

Core Insights - L'Oréal has established a comprehensive and replicable sustainable value chain system in China, focusing on carbon reduction and green innovation as competitive advantages [1][2][3] - The company's commitment to sustainability is driven by internal strategic requirements rather than external pressures, integrating sustainability into its growth model [2][3] - L'Oréal's "L'Oréal for the Future" strategy includes ambitious carbon reduction targets, aiming for a 57% reduction in Scope 1 and 2 emissions and a 28% reduction in Scope 3 emissions by 2030, with a goal of achieving net-zero emissions across the entire value chain by 2050 [3][8] Sustainable Innovation Accelerator - In 2025, L'Oréal launched the "Sustainable Innovation Accelerator" with a budget of €100 million to promote low-carbon solutions and circular economy models [8] - The company employs open innovation to collaborate with agile small and medium-sized enterprises, creating a global "green incubation ecosystem" [8][9] - The "BIG BANG Beauty Tech Co-Creation Program" in China has incubated over 80 viable projects in five years, making sustainability a core objective rather than a supplementary criterion [8][9] Supply Chain Collaboration - L'Oréal's supply chain decarbonization initiative encompasses all stages, including raw materials, packaging, production, and logistics, with a focus on empowering suppliers through the STGV program [9][13] - The "Net Zero Together" initiative provides training and technical support to supply chain partners, helping them identify growth opportunities through emission reductions [9][13] - By 2024, all strategic suppliers in North Asia will have joined the CDP, indicating a mature capability to measure and improve their carbon emissions [13] Case Studies and Practical Applications - The collaboration with Qiaxing Packaging exemplifies how L'Oréal supports suppliers in energy optimization and cost reduction, transforming them into proactive innovators [15][16] - L'Oréal is also promoting the use of plant-based and renewable ingredients to reduce reliance on high-carbon footprint components [16][17] - The partnership with Yuan Yi Environmental Technology focuses on redefining waste value, turning discarded products into reusable materials, thus establishing a scalable circular business model [23][24] Industry Impact - L'Oréal's recognition in the 2025 Green Point China Sustainable Practice Annual Case highlights its role in activating industry collaboration for sustainability [24] - The company's approach transforms sustainability from a mere branding exercise into a replicable and scalable green system that encourages active innovation among suppliers and startups [24] - This shift signifies a broader industry capability to drive meaningful and sustained change towards sustainability [24]