Apple(US:AAPL) Feng Huang Wang·2025-11-21 01:40Core Viewpoint - Tim Cook, CEO of Apple, may step down next year, prompting the need for a successor who embraces risk and invests boldly in new technologies like AI [1][2] Group 1: Leadership Transition - If 2026 marks the end of Cook's tenure, Apple is reportedly accelerating its succession planning, indicating a new leader will soon take the helm [2] - Under Cook's leadership, Apple's market value has increased by over $3.5 trillion, with the stock price rising 20 times since he took over in 2011 [2][4] Group 2: AI and Technological Challenges - The demand for iPhone 17 has pushed Apple's market value above $4 trillion, but the company faces significant challenges in the AI landscape [2][4] - Apple's delayed launch of its AI suite, Apple Intelligence, raises concerns, although its long-term impact remains uncertain [4] - The company must avoid a passive approach in the AI revolution, as becoming merely a "renter" in the next generation of digital experiences could jeopardize its market position [5] Group 3: Future Directions - The next CEO must leverage AI to strengthen Apple's existing business while exploring its disruptive potential to lead the next wave of consumer technology [3][7] - Apple's Vision Pro headset represents its most significant bet on new devices and digital interaction, but it lacks a compelling argument for how it will transform future living [5][7] - The company has been hesitant in the robotics sector, notably abandoning its self-driving car project, allowing competitors like Tesla to take the lead [7]