GEELY AUTO(HK:00175) Jing Ji Guan Cha Wang·2025-11-21 01:38Core Insights - The launch of the fifth-generation Emgrand marks a new development stage for Geely's classic model, showcasing advancements in both design and technology [3][5] - The Emgrand family has achieved cumulative sales of over 4 million units in 16 years, reflecting the rise and evolution of Chinese independent brands in the sedan market [2][5] Product Development - The fifth-generation Emgrand is available in four configurations, priced between 65,900 to 82,900 yuan, and features a new design with a front face consisting of 12 vertical grille bars [3] - The vehicle dimensions are 4815×1885×1480 mm with a wheelbase of 2755 mm, offering a high cabin space utilization rate of 85.1% and the largest rear headroom in its class at 970 mm [3] - It offers two powertrain options: a 1.5TD engine with 133 kW and 290 N·m torque, achieving 0-100 km/h in 7.9 seconds and a fuel consumption of 5.95 L/100 km [3] Technological Advancements - The fifth-generation Emgrand is equipped with the Flyme Auto intelligent cockpit system and a 14.6-inch central control screen, with high-end models optionally featuring L2-level assisted driving capabilities [3][4] - Geely has positioned the Emgrand as a technology pioneer within its lineup, having introduced features like 4G connectivity and advanced driver assistance systems in previous generations [4] Market Positioning - The Emgrand faces significant competition from both traditional joint venture brands like Nissan and Volkswagen, as well as emerging players in the new energy vehicle sector, such as BYD [3][4] - The A-segment sedan market is shifting from price competition to a comprehensive evaluation of space, safety, intelligence, and operating costs, necessitating the Emgrand to maintain its existing customer base while exploring new market opportunities [4] Global Perspective - Despite the rise of electric vehicles, fuel-powered cars still hold a 70% market share globally, with the Emgrand being sold in 25 countries and achieving top sales in markets like Saudi Arabia and the Philippines [4]