在线自由职业平台的生存图鉴
3 6 Ke·2025-11-21 01:49

Core Insights - The report by McKinsey reveals that 71% of organizations globally are using generative AI in at least one business area, raising concerns about its impact on the labor market and job displacement [1][2] - Freelance platforms are seen as a frontline for observing the effects of AI, particularly in short-term, remote, and highly fluid job characteristics [1] - A study analyzing nearly 1.4 million tasks from leading freelance platforms indicates a significant decline in demand for tasks traditionally reliant on human labor, such as writing and design, due to the rise of generative AI tools like ChatGPT and Midjourney [2] Summary by Sections Impact on Freelance Market - The demand for freelance tasks has decreased by 21% in the eight months following the release of ChatGPT, with writing tasks seeing a decline of 30.37%, software development down by 20.62%, and engineering design down by 10.42% [2] - In the design sector, graphic design tasks have decreased by 18.49%, and 3D modeling tasks by 15.57%, indicating that generative AI is challenging even creative jobs [2] Skill Displacement - The study highlights that lower-skilled and mid-skilled freelancers are the most vulnerable to job displacement by AI, as tasks like basic writing and logo design can now be completed by AI in seconds [4] - Conversely, high-skilled freelancers, such as those involved in in-depth content creation or complex design, are gaining more recognition as AI struggles to perform these intricate tasks [4][5] Changing Employer Preferences - Employers are increasingly favoring freelancers who can demonstrate proficiency in using AI tools like ChatGPT, indicating that AI collaboration skills are becoming essential in the freelance market [6] Future of the Freelance Market - The report suggests that while AI is displacing certain tasks, it is also creating new high-skill roles that require advanced creativity and critical thinking, as well as the ability to work alongside AI [5][7] - The core challenge in the AI era is identified as "skills mismatch," where workers must enhance their skills to adapt to new technologies, contrasting with past industrial revolutions [7][8] Management Considerations - Companies are advised to recognize tasks that can be automated and those that require human skills to complement AI, ensuring that employees are supported in transitioning from automated roles [9]