Core Insights - In 2024, traditional Chinese brands (中华老字号) are projected to achieve over 2 trillion yuan in revenue, showcasing strong market value and brand vitality [3]. Group 1: Financial Performance - Traditional Chinese brands are expected to generate over 2 trillion yuan in revenue and over 350 billion yuan in profit for 2024 [3]. - Overseas revenue for these brands is anticipated to exceed 50 billion yuan [3]. Group 2: Industry Impact - There are currently 1,450 traditional Chinese brands, with an average brand lifespan of over 145 years, contributing significantly to various sectors of the national economy [1]. - These brands play a crucial role in consumer promotion, industrial upgrading, cultural leadership, and national confidence [1]. Group 3: Future Initiatives - The Ministry of Commerce plans to promote innovation and upgrades for traditional brands, including the establishment of brand collection stores and flagship stores [5]. - The goal is to cultivate internationally recognizable traditional brands that meet diverse quality demands and serve as cultural ambassadors for China in the global market [5].
中华老字号“金色名片”焕发新生机 亮眼数据见证“强大市场价值+品牌活力”
Yang Shi Wang·2025-11-21 01:52