“早餐经济”成为吉林延吉文旅融合生动缩影 催生“一冷一暖”新消费场景

Core Insights - The article highlights the emergence of breakfast culture as a significant aspect of urban tourism and local economy, particularly in Yanji, Jilin, where the water market has transformed into a must-visit destination for tourists [1][9]. Group 1: Breakfast Economy - The breakfast economy is becoming a vital part of the cultural and tourism integration in Yanji, with local businesses upgrading their products and services to cater to increasing tourist demand [9][13]. - The Yanji water market, with over 300 vendors, offers a variety of traditional Korean dishes, such as Jiangmi chicken and rice cakes, which are popular among both locals and visitors [1][4]. Group 2: Tourist Attraction - The water market has evolved from a local procurement market to a national tourist landmark, attracting visitors with its unique culinary offerings and cultural experiences [9][11]. - The market opens at 5 AM, creating a vibrant atmosphere where tourists can enjoy diverse ethnic foods at affordable prices, enhancing the cultural experience [7][9]. Group 3: Business Adaptation - Local vendors are adapting to tourist preferences by modifying traditional recipes and offering take-away options, thus expanding their market reach [11][13]. - Some vendors utilize online platforms for live streaming and sales, integrating online and offline shopping experiences [13]. Group 4: Tourism Promotion - The local government plans to launch tourism consumption vouchers and enhance transportation links to attract more visitors, particularly for the winter tourism season [15]. - The opening of the Shenbai high-speed railway is expected to facilitate access to various winter activities, creating a comprehensive tourism experience that combines culinary delights with winter sports [15].