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科技+文化融合,正为“一带一路”书写新叙事

Core Insights - The integration of technology and culture is reshaping the "Belt and Road" initiative, moving beyond traditional infrastructure to a more relatable and human-centered approach [1][10] - The emergence of new composite talents who understand both art and technology is driving cultural exchanges and providing new opportunities for the cultural industry [3][9] - Chinese enterprises are leading the way in changing how cultural heritage is transmitted and disseminated through advanced technologies [4] Group 1: Cultural and Technological Integration - The third "Belt and Road" Cultural and Technological Integration Development Conference featured representatives from 15 countries discussing the coexistence of technology and art in the AI era [1] - The conference opened with a thematic drama that showcased the dialogue between science and art, as well as traditional and digital expressions [1] Group 2: Emerging Cultural Products - New industries such as animation, gaming, and esports are becoming frontline platforms for cultural value transmission due to their inherent technology and culture attributes [5] - The animated film "Ne Zha" achieved over 15.4 billion yuan in box office revenue, showcasing the successful integration of traditional Chinese ink painting with 3D animation [6] - The CS Shanghai Major esports event attracted nearly 10,000 overseas viewers, generating approximately 370 million yuan in tourism and consumption [6] Group 3: Global Cultural Exchange - Esports is emerging as a universal language connecting the new generation across countries, with the CS Major event reaching around 2.3 billion global live stream viewers [8] - Successful cultural products create broad communication platforms, allowing diverse audiences to connect through shared interests, aligning with the "Belt and Road" initiative's goal of mutual understanding [8] Group 4: Corporate Strategies - The "Belt and Road" vision presents opportunities and higher demands for cultural and technological enterprises, necessitating actions to create globally resonant cultural products [9] - Perfect World emphasizes three strategies: leveraging technology for continuous evolution, reshaping cultural product value through experience, and infusing cultural essence into global dissemination [9] - The game "Persona 5: Phantom of the Night" received a nomination for TGA 2025 Best Mobile Game and topped the iOS free game charts in 35 countries and regions after its overseas launch [9]