从全运赛场到经济主场，解码广东体育经济新范式

Core Insights - The article focuses on the economic impact of the 15th National Games in Guangdong, highlighting the integration of sports with various industries and the potential for economic growth through sports events [1][5][14]. Group 1: Economic Integration and Innovation - The 15th National Games serve as a platform for showcasing Guangdong's technological advancements, including AI, robotics, and low-altitude economy, which are becoming integral to the event [11][15][20]. - The event has catalyzed a shift in the perception of sports from a supplementary role in tourism to a central role, driving travel and consumption [8][9]. - The integration of sports with technology and consumption is redefining the economic landscape in Guangdong, linking innovation with economic growth [13][14]. Group 2: Regional Collaboration and Development - The collaboration among Guangdong, Hong Kong, and Macau during the Games signals a deeper regional integration, enhancing the competitiveness of the Greater Bay Area [5][6]. - The event has created a "space effect," facilitating movement and consumption across the region, thus promoting a comprehensive tourism map for the Greater Bay Area [32]. - The Games have highlighted the potential for cross-industry collaboration, particularly in the realms of culture, sports, and tourism, driving new economic opportunities [5][32]. Group 3: Consumer Engagement and Market Dynamics - The popularity of the Games has led to a surge in demand for merchandise, with sales of mascots and related products exceeding expectations, indicating a strong consumer engagement [29][30]. - The ticketing process for events has generated significant excitement and competition, reflecting the high demand for participation in the Games [31][32]. - The economic impact of the Games extends beyond immediate sales, fostering long-term consumer relationships and enhancing the overall economic ecosystem in Guangdong [9][30].