Tai Mei Ti A P P·2025-11-21 04:13Core Insights - Baidu's third-quarter AI business revenue grew over 50% year-on-year, with intelligent cloud infrastructure revenue at 4.2 billion yuan, AI application revenue at 2.6 billion yuan, and AI native marketing service revenue at 2.8 billion yuan, which saw a 262% increase [1][2] - However, Baidu's total revenue and core revenue both declined by 7% year-on-year, primarily due to a decrease in online marketing revenue, which fell by 18% to 15.3 billion yuan, accounting for nearly half of total revenue [1][2] - The 2025 Baidu World Conference highlighted Baidu's ambition to position itself as a central hub for task execution in the AI era, showcasing innovations like the Orion AI engine and various AI applications [1][4] Revenue Trends - Baidu's online marketing revenue has been on a downward trend since 2024, indicating a significant challenge for the company [1][2] - The decline in online marketing revenue is attributed to the loss of traffic distribution capability, impacted by competition from platforms like Douyin, Kuaishou, Xiaohongshu, and WeChat [2][3] AI Search Development - Baidu's AI search is evolving into a task execution hub, integrating various AI capabilities to understand complex user needs and deliver personalized results [3][5] - The new search engine aims to provide a richer user experience by offering results in various formats, including text summaries, AI-generated videos, and direct task execution [5][11] Strategic Positioning - Baidu is building a more complex and open task execution hub that integrates multi-modal capabilities and memory systems to enhance user interaction [11][12] - The company is exploring new commercial opportunities, such as testing e-commerce components in AI search, which generated peak daily transaction volumes close to 6 million yuan during the Double 11 shopping festival [12] Future Outlook - Baidu's ability to establish the Orion AI engine as a foundational pillar for the industry will significantly influence its position in the AI era, determining whether it remains a key player in entry control or transitions to a provider of large models and cloud infrastructure [12]