Core Insights - The rise of sports tourism reflects a shift in consumer preferences from passive sightseeing to active experiences, emphasizing physical engagement with nature and personal growth [1][2] Group 1: Industry Trends - The integration of tourism and sports is giving rise to a vibrant new industry, characterized by an "outdoor sports+" ecosystem that includes outdoor gear, smart wearable devices, route planning, and safety services [2] - Sports tourism is transforming ecological resources into interactive experiences, providing new economic opportunities for regions with rich natural endowments [2] Group 2: Future Development - The sustainable growth of sports tourism relies on the provision of diverse, safe, and attractive travel experiences, moving beyond basic infrastructure to create emotionally engaging environments [2] - Enhancements such as educational signage along hiking trails and nature-based activities at camping sites are essential for enriching the tourist experience [2] - The industry must also prioritize safety by equipping service providers with health and emergency training, as well as exploring technological applications to support outdoor enthusiasts [2]
到户外去运动,让我们遇见更好的风景
Ren Min Ri Bao Hai Wai Ban·2025-11-21 05:43