魏牌品牌焕新亮相广州车展，科技赋能重塑家庭出行新体验

Core Insights - The 2025 Guangzhou Auto Show, themed "New Technology, New Life," showcases cutting-edge products and technologies from various domestic and international automotive brands, with WEY brand unveiling its new models and brand rejuvenation plan [1][3][13] Product and Technology - WEY brand introduced three core models: the new Gaoshan family, the new Lanshan, and the new Mocha Hi4, targeting different family user needs and demonstrating a comprehensive product layout [4][5] - The new Gaoshan family aims to penetrate the high-end new energy MPV market, featuring a flexible configuration and innovative designs that enhance interior space and comfort [4] - The new Lanshan is positioned as a "full-scenario NOA smart flagship SUV," equipped with the CP Ultra driver assistance system, which has accumulated 243 million kilometers of assisted driving [5] - The new Mocha Hi4 targets the 200,000-level electric SUV market, focusing on driving quality and user experience [5] Sales Performance - From January to October 2025, WEY brand's cumulative sales exceeded 82,000 units, marking a 200% year-on-year increase, with the average transaction price rising steadily [6] - The new Gaoshan family topped the MPV sales chart in September and October, with 84% of purchases made by individual users, indicating strong market acceptance [6] Brand Rejuvenation Plan - WEY brand's CEO announced a comprehensive brand rejuvenation plan focusing on value, image, experience, and service to enhance brand positioning [7][9] - The brand aims to transition from a "transportation tool" to a "smart partner" for users, with plans to launch a new high-end product series based on a new power platform by 2026 [9] Technological Advancements - The VLA driver assistance model and the new CP Master system were unveiled, showcasing WEY's leadership in intelligent driving technology [10][12] - The CP Master system features capabilities such as natural voice interaction, spatial semantic understanding, and proactive safety measures, enhancing user trust and safety [12] Strategic Positioning - WEY brand is positioned as a "family smart travel partner," aiming to solidify its presence in the global high-end market while promoting the vision of "Technology WEY, Beautiful Life" [15]