Core Insights - The Ministry of Commerce announced that in 2024, the revenue of Chinese time-honored brands is expected to exceed 2 trillion yuan, showcasing strong market value and brand vitality [1] Group 1: Industry Overview - Currently, there are 1,450 Chinese time-honored brands that are performing well, with an average brand lifespan of over 145 years [1] - These brands span across 32 industries in 7 categories of the national economy, playing a significant role in consumption promotion, industrial upgrading, cultural leadership, and national confidence [1] Group 2: Financial Performance - In 2024, the expected profit for these brands is over 350 billion yuan, with overseas revenue projected to exceed 50 billion yuan [1] Group 3: Future Initiatives - The Ministry of Commerce plans to promote innovation and upgrades for a number of time-honored brands, aiming to create brand collection stores and flagship stores [1] - There is a focus on cultivating internationally recognizable time-honored brands to better meet quality and diversity demands while enhancing their role as cultural ambassadors for China in the global market [1]
中华老字号焕发新生机 亮眼数据见证“强大市场价值+品牌活力”
Yang Shi Wang·2025-11-21 06:17