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东方雨虹拟收购巴西水泥添加剂及混凝土外加剂企业Novakem60%股权,全球化价值布局再谋突破

Group 1 - The core point of the article is that Oriental Yuhong has signed an agreement to acquire 60% of Brazilian company Novakem, which specializes in cement additives and concrete admixtures, as part of its international expansion strategy [1][6] - The number of Chinese enterprises investing in Brazil has been steadily increasing, making China a significant source of investment for Brazil, with strong economic complementarity between the two countries [2][6] - The Brazilian construction and infrastructure market is rapidly developing, with strong and sustained demand for cement additives and high-performance concrete admixtures [2][6] Group 2 - Novakem has established a strong brand reputation in the local chemical additives sector due to its advanced technology and stable product quality, supported by a capable management team [4][6] - The acquisition aims to leverage Novakem's advantages in the admixture product field and enhance Oriental Yuhong's competitiveness in the Brazilian market, while also expanding its presence in Latin America [6][8] - The transaction will integrate Novakem's brand influence, management experience, and customer resources with Oriental Yuhong's capabilities in technology research and development, product expansion, channel operations, and supply chain integration [8]