Sou Hu Cai Jing·2025-11-21 07:04Group 1 - Adobe announced plans to acquire marketing software company Semrush for $12 per share, totaling approximately $1.9 billion, with an expected completion in the first half of 2026 [1][3] - This acquisition would mark Adobe's third-largest acquisition in its history and is its first merger activity following the failed acquisition of Figma [1] - Semrush is recognized for its data-driven Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) solutions, which are valuable for marketers in managing brand visibility and audience reach [3] Group 2 - Upon completion of the transaction, Adobe and Semrush will offer a comprehensive solution to help marketers understand their brand performance across owned channels, LLMs, traditional search, and the broader web [3]