Guan Cha Zhe Wang·2025-11-21 07:08Core Insights - BYD's 2026 model "Xia" is positioned to capture the family MPV and SUV market after a significant price reduction, differentiating itself from the business-oriented Tengshi D9 [1][8] Pricing Strategy - The 2026 model "Xia" is priced between 219,800 to 279,800 yuan, with a limited-time subsidy bringing the price down to 196,800 to 259,800 yuan [1][3] - Compared to the 2025 model, the 2026 model's guidance price has decreased by 30,000 yuan, and the subsidized price has dropped by over 50,000 yuan, even falling below 200,000 yuan [3][8] Technical Specifications - Both the 2026 and 2025 models feature the same battery configurations of 20.39 kWh and 36.6 kWh, with the lower-end models maintaining a pure electric range of 100 km, while the mid to high-end versions have improved to 218 km [3][5] - The 2026 model "Xia" includes a 1.5T hybrid engine, with the overall range increasing from 1,060 km in the 2025 model to 1,163 km in the 2026 model, and the NEDC fuel consumption decreasing from 5.3 L to 4.9 L per 100 km [3][5] Design and Features - The 2026 model "Xia" focuses on the family market, featuring new color options to enhance its appeal in family usage scenarios [3][8] - Interior features include a four-way adjustable passenger seat with massage and heating functions, and a third row that can be easily folded to expand trunk space to 2,036 liters [5][8] Smart Technology - The vehicle is equipped with upgraded "Tianshen Eye-B" driver assistance technology, supporting various driving and parking assistance functions [7][8] - The "Xia" model supports home integration features, allowing users to remotely control home appliances like air conditioning and hot water systems [8] Market Positioning - With the significant price drop, BYD aims to capture the growing demand for MPVs in the 200,000 to 300,000 yuan range, while competing against declining sales of joint venture fuel MPVs [8]