叮咚买菜推出“跑山牛”系列，地标黄牛肉最快48小时从养殖区到餐桌

Core Insights - The article highlights the launch of the "Running Mountain Beef" series by Dingdong Maicai, featuring two geographical indication products: Ningxia Jingyuan Yellow Cattle and Guizhou Sinan Yellow Cattle, aimed at expanding their market reach to consumers in the Yangtze River Delta region [1][4] Group 1: Product Launch and Market Strategy - Dingdong Maicai held a launch event for the "Running Mountain Beef" series, which includes over 20 products suitable for various Chinese cooking methods [1] - A strategic cooperation agreement was signed with the Jingyuan County government, committing to a procurement amount exceeding 50 million yuan in the coming year to promote standardized production and brand building of Jingyuan beef [1][4] - The series aims to address consumer pain points regarding beef freshness, authenticity of geographical products, and the need for more refined cutting methods [4][6] Group 2: Market Growth and Consumer Trends - National beef consumption has shown steady growth for four consecutive years, with a projected consumption of 10.7 million tons in 2024, reflecting a year-on-year increase of 4.1% [3] - The fresh beef market in China grew from 464.04 billion yuan in 2019 to 630.48 billion yuan in 2023, with a compound annual growth rate of approximately 8% [3] - Dingdong Maicai's platform data indicates a 12.2 percentage point increase in the share of domestic fresh beef GMV in the East China region, reaching around 40% [4] Group 3: Supply Chain and Freshness Assurance - The supply chain for the Sinan Yellow Cattle involves transporting live cattle from Guizhou to Suzhou for slaughter, followed by rapid processing and delivery to consumers within 48 hours [6] - The "Running Mountain Beef" series has a shelf life of only 2 days to ensure optimal freshness, contrasting with the longer shelf lives of ordinary fresh beef [6] - Sales of Jingyuan and Sinan Yellow Cattle beef have seen significant growth since their launch, with October sales increasing by 85% and 90% respectively compared to initial launch figures [6] Group 4: Strategic Vision and Future Plans - Dingdong Maicai's "4G Strategy" focuses on quality over price competition, aiming to enhance product offerings and consumer experience [8] - The company plans to leverage its full supply chain from breeding to table to provide high-quality meat products that are fresher and more suitable for Chinese cooking [8]