IFA重磅加码中国市场，2026年将成中国科技品牌“秀场”

Core Insights - IFA is shifting its strategic focus towards China, aiming to establish the 2026 exhibition as a global platform for Chinese innovation [1] - The move is driven by China's resilient market growth and vibrant innovation environment, positioning it as a core engine for IFA despite global economic uncertainties [7] Group 1: Market Potential - The Chinese consumer technology market remains strong, with a 15% year-on-year increase in the number of Chinese professional buyers at the recent IFA 2025 event, indicating a heightened willingness for Chinese brands to seek international collaboration [8] - IFA CEO Leif Lindner emphasized that China represents precision in technology, vibrant innovation, and exceptional quality, aiming to build a solid bridge for Chinese companies to access European and global markets [8] Group 2: Broader Engagement - IFA's recent pre-event in Beijing featured discussions with representatives from leading Chinese tech companies, covering topics such as smart mobility, future robotics, and AI applications, signaling a desire to attract innovators beyond traditional home appliance brands [9] - The 2025 IFA showcased 1,900 exhibitors from 49 countries and over 220,000 attendees, with significant media exposure, highlighting IFA's dual capability in professional industry dialogue and engaging younger consumers [10] Group 3: Future Outlook - IFA's proactive approach reflects recognition of China's innovative strength and market potential, presenting a favorable opportunity for Chinese tech companies seeking global expansion [10] - The anticipation for the 2026 Berlin event as a stage for Chinese tech brands to shine collectively is noteworthy [10]