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荣耀小米加码,全屋智能大乱战升级:家电巨头才是终极话事人?
3 6 Ke·2025-11-21 07:52

Core Insights - The smart home sector is witnessing an influx of players, with companies like Honor officially entering the market by adapting to Home Assistant and supporting the Matter protocol, while Xiaomi's AIoT platform has connected over 1 billion IoT devices for the first time, marking a year-on-year growth of over 20% [1][3][8]. Group 1: Company Strategies - Xiaomi has evolved from a mobile phone manufacturer to a comprehensive consumer electronics brand with a complete ecosystem of home appliances and IoT products, including smart speakers, air conditioners, and more, all integrated under the Mi Home app [5][8]. - Huawei's strategy focuses on creating a unified operating system, HarmonyOS, which integrates various devices into a distributed system, aiming to transform homes into "super devices" [9][11]. - Apple maintains a strong user experience with its HomeKit but is limited by its ecosystem, relying on third-party manufacturers for device compatibility, which restricts its market reach compared to competitors [12][15]. - Honor aims to be a coordinator of smart devices rather than a manufacturer of home appliances, focusing on interoperability through industry-standard protocols like Home Assistant and Matter [16][18]. Group 2: Competitive Landscape - Traditional home appliance giants like Midea, Haier, and Gree are shifting their focus to whole-home smart solutions, leveraging their hardware expertise and understanding of user needs to maintain a competitive edge [19][21]. - The competition is evolving from single smart products to system collaboration, allowing mobile manufacturers to re-enter the market, but traditional appliance manufacturers still hold significant advantages in hardware performance and user experience [22][25]. - New entrants in the smart home market, such as Euribot and Green米, are focusing on foundational smart home components, while emerging players like Chasing are rapidly expanding their product offerings across various categories [23][24]. Group 3: Future Outlook - The future of the smart home market is expected to be characterized by coexistence among various players, with mobile manufacturers offering flexible product choices and traditional appliance manufacturers providing reliable performance and integrated solutions [25][27].