新潮酷 新越野，坦克品牌全家族亮相广州车展

Core Insights - The Tank brand made a strong impression at the 13th Guangzhou Auto Show, launching the limited edition Tank 300 Polar Version for pre-order, with only 300 units available [1][7] - The Tank 300 has been recognized as a product for China's polar exploration, having been used in scientific research missions to Antarctica [3][10] - The new Tank 400 and Tank 500 models feature unique color schemes inspired by Chinese culture, appealing to younger consumers and becoming popular social media check-in spots [11][13][14] Product Highlights - The Tank 300 Polar Version features a design that incorporates elements from polar landscapes, including a "Polar Glory" badge and a color scheme that symbolizes good wishes [7] - It offers two engine options: a 2.4T diesel engine and a 2.0T gasoline engine, along with specialized off-road equipment to enhance performance in extreme conditions [7] - The Tank 400, with its Dunhuang Purple color, has achieved nearly 5,000 units sold within two weeks of launch, while the Tank 500 has sold 7,609 units in October, showcasing strong market demand [13][16] Cultural and Market Impact - The Tank brand has successfully resonated with younger consumers, as evidenced by the viral trend of interpreting "GWM" as "Give Me a Tank," initiated by a prominent esports player gifting a Tank 400 [17][19] - The brand's chairman also participated in this trend, further solidifying the perception of Tank vehicles as trendy gifts, contributing to a growing user base nearing 800,000 [19] - Tank's market share in the Chinese off-road vehicle segment exceeds 50%, indicating a significant shift from being a market option to becoming a consumer belief [19] Future Outlook - The Tank brand aims to continue focusing on user experience and technological innovation, planning to launch more trendy, youthful, and intelligent products to break foreign monopolies in the global off-road technology market [19]