2025视频号汽车生态大会圆满落幕 腾易科技携手行业共探内容生态“焕新共行”

Core Insights - The "Tengyi聚视焕新共行" 2025 Video Account Automotive Ecosystem Conference was successfully held in Guangzhou, focusing on the evolution of automotive content within the video account ecosystem and exploring new business models and collaborative opportunities [1][4] Group 1: Industry Trends - The Chinese automotive market, particularly in the new energy sector, remains vibrant, with significant opportunities for media to introduce new products and technologies [4] - Video accounts have become a crucial platform for automotive content, with substantial growth in creator ecosystems, revenue scales, and the number of monetized creators and advertising partners [5] Group 2: Company Initiatives - Tengyi Technology plans to empower creators through continuous traffic support and collaboration with agencies like Chuangyi Media, aiming to enhance the video account ecosystem [4][5] - The company has successfully helped 60% of nearly 100 original creators achieve commercial breakthroughs, with plans to invest over 100 million in supporting creators in 2026 [5] Group 3: Event Highlights - The conference featured a unique talk show segment where a former automotive media professional humorously discussed the video account ecosystem, emphasizing the importance of content and creator support [6] - A roundtable forum addressed key topics such as trust-building in video accounts, balancing content depth and breadth, and reconstructing commercialization paths [7] Group 4: Awards and Recognition - Four major awards were presented to recognize outstanding brands and creators in the Tengyi automotive ecosystem, including the "2025 Tengyi Automotive Ecosystem Star Selection Star" and "2025 Tengyi Automotive Ecosystem Annual Star" [8][9][10] - The awards aimed to honor creators who excelled in commercial monetization and content quality, as well as those who effectively enhanced brand communication [9][10] Group 5: Future Outlook - The automotive content ecosystem is entering a new phase driven by "trust" and "content + social," with Tengyi Technology committed to deepening collaboration with Tencent to create a sustainable content ecosystem [10]