极氪广州车展亮成绩单：9X交付破万，均价达53.8万元

Core Insights - The 2025 Guangzhou International Auto Show serves as a critical platform for evaluating the performance of automotive companies, with Zeekr showcasing its luxury models, particularly the Zeekr 9X and 009, which have garnered significant attention and popularity [1][3]. Group 1: Sales Performance - Zeekr 9X has surpassed 10,000 deliveries, with an average price of 538,000 yuan, while the brand's cumulative sales have exceeded 600,000 units, with an average price above 300,000 yuan and a maximum price nearing 900,000 yuan [1][7]. - The Zeekr 9X has been a "phenomenal model," achieving over 10,000 orders within 13 minutes of its launch, indicating a strong market demand [3][5]. - Over 70% of Zeekr 9X buyers opted for high-end versions, reflecting a trend of high-end consumers increasingly trusting domestic luxury brands [5][7]. Group 2: Market Trends - The success of Zeekr 9X highlights a structural shift in the Chinese automotive market, where domestic luxury electric vehicles have transitioned from being an alternative to a primary choice among high-net-worth individuals [7][12]. - The brand's expansion into over 40 countries and regions within four years signifies a successful international strategy for a Chinese luxury brand [7][9]. Group 3: Customer Engagement and Services - Zeekr has implemented various customer engagement initiatives, such as the "Sunshine Service Commitment" and the "Mysterious Experience Officer" program, to enhance user communication and service [12][14]. - The "Rights Follow" policy allows existing car owners to transfer benefits like lifetime free charging and warranty to new vehicles, addressing customer concerns about product obsolescence [14][17]. - The company has introduced measures to alleviate delivery anxieties due to supply chain issues, including a comprehensive tax subsidy policy and promotional activities for waiting customers [14][17].