东风日产天籁·鸿蒙座舱正式上市，定义“新势力燃油车”

Core Viewpoint - The automotive industry is transitioning into an intelligent electric era, with the intelligent transformation of fuel vehicles becoming a focal point. Dongfeng Nissan is promoting the "oil-electric intelligence" strategy through the launch of the Tianlai Hongmeng cockpit, aiming to make smart technology accessible and shared beyond just new energy vehicles [1][9]. Product Launch - The Tianlai Hongmeng cockpit was officially launched at the Guangzhou Auto Show on November 21, featuring five core advantages: elegant design, superior comfort, leading intelligence, reliable power, and excellent sound system. The vehicle is positioned as the "first intelligent fuel vehicle" with a price range of 139,900 to 167,900 yuan [3][9]. - To incentivize early adopters, a 10,000 yuan trade-in subsidy is offered, with a limited-time price of 129,900 to 157,900 yuan. The entire series is equipped with the Hongmeng cockpit 5 and HUAWEI SOUND audio system, enhancing the user experience [3][6]. Design and Features - The Tianlai Hongmeng cockpit is designed with the concept of "flowing light and beauty," featuring a minimalist and elegant exterior. It includes a 2-meter LED star ring headlight and dual LED headlights with a range of 230 meters for improved night driving safety [5][6]. - The interior boasts 90% soft-touch materials and a zero-formaldehyde healthy cockpit, creating a warm mobile space. The HMI system integrates button, touch, and voice controls for user convenience [5][6]. Technology and Performance - As the world's first fuel vehicle equipped with the Hongmeng cockpit, it features a 15.6-inch HUAWEI smart screen and supports over 50,000 applications. The AI voice assistant has a high recognition rate and supports offline navigation, with continuous OTA upgrades for an evolving smart experience [6][8]. - The vehicle is powered by a 2.0T VC-Turbo engine, delivering a maximum power of 178.7 kW and a peak torque of 371 N·m, achieving 0-100 km/h in just 6 seconds. It also includes an L2 intelligent driving assistance system for enhanced safety [8]. Market Positioning and Strategy - Since its introduction to China in 2004, the Tianlai has gained the trust of over 2 million users. The Tianlai Hongmeng cockpit represents a leap from "Comfort 1.0" to "Intelligent Comfort 2.0," addressing the needs of over 300 million fuel vehicle users in China [8][9]. - The launch of the Tianlai Hongmeng cockpit is a significant achievement in Dongfeng Nissan's intelligent transformation and offers a new perspective on the evolution of fuel vehicles in the industry [9].