Youngor(SH:600177) Guan Cha Zhe Wang·2025-11-21 09:05Core Viewpoint - YOUNGOR's performance is significantly impacted by its real estate business, which has been declining, leading to overall revenue and profit decreases in recent quarters [1][2][3] Financial Performance - In the first three quarters, YOUNGOR reported revenue of 6.777 billion yuan, a year-on-year decline of 19.32% - Total profit was 2.476 billion yuan, down 4.75%, while net profit attributable to shareholders was 2.349 billion yuan, a decrease of 6.48% [1] - The real estate segment contributed 25.56% to the company's revenue despite a 70.58% drop in pre-sales and a 54.41% decline in revenue recognition [1][2] Real Estate Business - YOUNGOR has been involved in real estate since 1992 and has previously achieved significant land acquisitions, becoming a major revenue source by 2010 [2] - The company plans to gradually exit the real estate sector, having ceased new land acquisitions since last year, but still holds approximately 6.6 billion yuan in real estate inventory, which may face impairment risks [2][3] Fashion Business Transition - YOUNGOR is shifting focus to the fashion industry, with brands including YOUNGOR, MAYOR, HANP, HART MARX, UNDEFEATED, and BONPOINT [3] - The fashion segment's revenue growth is uneven, with the main brand YOUNGOR experiencing a 6.77% decline, while other brands like BONPOINT showed significant growth [3][4] Brand Strategy and Market Position - YOUNGOR's core brand targets traditional markets, which may not appeal to younger consumers, leading to a multi-brand strategy to attract diverse demographics [5] - Despite marketing efforts, the outdoor brand HELLY HANSEN lacks a clear identity in a competitive market, raising concerns about the effectiveness of the multi-brand strategy [5]