“中国动画学派”正以“传承+创新”焕发新生 中国动画加速出海

Core Insights - The Chinese film industry has surpassed 45.9 billion yuan in total box office revenue, with animated films performing particularly well, as two out of the top five films are animated [1] - The animated film "Wang Wang Mountain Little Monster" has achieved a box office of 1.717 billion yuan, becoming the highest-grossing 2D animated film in Chinese history, attracting over 47 million viewers [1] - The film's success is seen as a significant example for the development of Chinese animation, emphasizing the importance of blending traditional culture with modern storytelling [5] Industry Trends - Experts suggest that Chinese animation should follow a "technology-adapted aesthetics" path, focusing on creating high-quality works rooted in traditional Chinese culture [5] - The Shanghai Animation Film Studio is recognized for its "Chinese Animation School," which combines tradition and innovation, evolving from traditional styles to contemporary upgrades [8] - The film "Wang Wang Mountain Little Monster" creatively integrates traditional Chinese painting aesthetics with modern cinematic techniques, showcasing a blend of Eastern beauty and contemporary visuals [12] International Expansion - Chinese animation is experiencing rapid international growth, with films like "Ne Zha" and "Wang Wang Mountain Little Monster" gaining recognition and box office success abroad [15] - The overseas version of "Wang Wang Mountain Little Monster" retains its emotional core while adapting certain cultural terms for local audiences, facilitating cross-cultural understanding [19] - Strategies such as "global co-creation" and localized dubbing are being employed to enhance the appeal of Chinese animated films in international markets [21]