「改・创」新势力——新能源汽车改装行业巡礼活动正式启动

Core Insights - The "改・创" New Forces - New Energy Vehicle Modification Industry Tour has officially launched, aiming to promote outstanding companies in the new energy vehicle modification sector from now until March 2027 [1] - The event will feature monthly visits to 1-2 exemplary companies, documenting their achievements in technology research, product innovation, and service systems through a comprehensive "text and video" reporting format [1][4] - The initiative seeks to empower excellent companies and establish industry benchmarks, guiding the aftermarket market for new energy vehicles towards healthy, standardized, and orderly development [1][6] Policy and Market Dynamics - The launch of the tour coincides with the implementation of the "Automobile Modification Technical Specification Guidelines" by the China Automobile Industry Association in May 2025, which legalizes 16 modification projects and marks a shift from a "gray area" to a regulated market [2] - Over 70% of new energy vehicle owners are willing to undertake light modifications, with 30% planning to try moderate or higher modifications, indicating a strong demand for personalized vehicle expression among younger consumers [2] Focus Areas of the Tour - The tour will concentrate on the current top ten popular products in the new energy vehicle modification field, including vehicle wraps, exterior kits, in-car entertainment screens, and electric pedals, as well as outstanding modification factories and chain stores nationwide [4] - The reporting will emphasize depth and warmth, exploring the growth trajectories of companies, their market opportunities, product iterations, technological breakthroughs, and unique competitive advantages [4] Industry Collaboration and Participation - The tour aims to make compliant, high-quality new energy modification products and services mainstream by uncovering the experiences of excellent companies and modification factories [6] - All entities with innovative technologies, quality products, or unique business models in the new energy vehicle modification sector are invited to participate in the tour [6][7]