济南机场联合航企、文旅企业举办“航空+机场+文旅”融合直播活动

Core Viewpoint - The collaboration between Jinan Airport, Xinhai North Bay Airlines, and Jinan Cultural Tourism Group aims to enhance travel experiences through a live streaming event that integrates air travel, airport services, and cultural tourism, showcasing the beauty of Jinan and promoting special offers for travelers [1][3][5]. Group 1: Live Streaming Event - The live streaming event utilized a "scenic area walk + indoor sitting" format, immersing online viewers in the natural and cultural beauty of Jinan's Baotu Spring Scenic Area [3]. - The event featured exclusive flight benefits and promotions from Xinhai North Bay Airlines, highlighting popular routes such as Jinan-Nanning-Vientiane and Jinan-Lijiang, with special ticket prices starting from 398 yuan for round trips and 219 yuan for single trips [3][5]. Group 2: Passenger Services - Jinan Airport introduced 75 exclusive benefits for first-time flyers, including up to 120 yuan in transportation reimbursement, 72 hours of free parking, and a 100 yuan airport consumption voucher [5]. - For transfer passengers, 13 special privileges were offered, such as exemption from secondary security checks and luggage retrieval, along with city transportation and overnight accommodation arrangements [5]. Group 3: Cultural Promotion - The live stream included a guided tour of the Baotu Spring Scenic Area, showcasing cultural landmarks and local delicacies, enhancing the cultural experience for viewers [7]. - The event successfully attracted approximately 450,000 viewers, resulting in over a thousand ticket sales for Xinhai North Bay Airlines, generating nearly 500,000 yuan in revenue, demonstrating the effectiveness of the "airline + airport + cultural tourism" integration model [7][9]. Group 4: Future Development - Jinan Airport plans to continue exploring new models of "airline +" integration, aiming to deepen the connection between aviation hubs and the cultural tourism industry, thereby enhancing service quality and boosting regional economic and cultural exchanges [9].