Di Yi Cai Jing Zi Xun·2025-11-21 09:36Core Viewpoint - Huawei's automotive business unit (BU) has become a focal point at the 2025 Guangzhou Auto Show, particularly with its collaboration with Dongfeng Motor Group and GAC Group to create the "Two Realms" - Yijing and Qijing [1] Group 1: Collaboration Dynamics - The collaboration between Huawei and traditional automakers is marked by intense discussions and disagreements, which are seen as a natural part of the integration process [1][2] - Both teams often engage in heated debates over product details, but these disputes are aimed at enhancing product quality [1] - Huawei's CEO of Intelligent Automotive Solutions emphasized the importance of collaboration by suggesting that teams should take breaks to regroup and identify each other's strengths [1] Group 2: Strategic Importance - The partnership is crucial for traditional automakers as it represents a significant step towards electrification, intelligence, and premium transformation [1] - GAC Group's chairman highlighted the strategic importance of the Qijing project, stating it will be prioritized with concentrated resources for long-term development [1] Group 3: Collaboration Model - The collaboration model includes four key aspects: 1. Comprehensive cooperation throughout the product lifecycle, from initial project stages to marketing and ecosystem services [2] 2. Integration of Huawei's processes and methodologies with those of the automakers for deep collaboration [2] 3. Joint project teams with Huawei personnel embedded within the automakers to facilitate real-time adjustments [2] 4. Establishment of independent sales channels for both Yijing and Qijing, diverging from traditional and Huawei's existing channels [3] Group 4: Market Positioning and Product Plans - Yijing aims to create a diverse product matrix targeting various market segments, with its first model set to debut at the 2026 Beijing Auto Show [4] - Qijing plans to launch two models next year, both equipped with Huawei's L3 autonomous driving system, with the first model expected to be delivered by June [4] - The competition in the automotive market is intensifying, and both brands must differentiate themselves to avoid homogenization [4] Group 5: Competitive Landscape - There is ongoing market speculation regarding the similarities and differences between Huawei's "Two Realms" and "Five Realms" models, indicating a competitive dynamic within Huawei's automotive strategy [4]