Workflow
MG以创新科技引领电动新未来
Zhong Guo Qi Che Bao Wang·2025-11-21 09:48

Core Insights - MG brand showcased its commitment to innovation and technology at the 2025 Guangzhou Auto Show with the launch of the new MG4 semi-solid battery version, marking a significant step in its transition towards electrification and brand rejuvenation [1][6] Group 1: Semi-Solid Battery Technology - The new MG4 semi-solid battery version is the world's first mass-produced vehicle equipped with semi-solid battery technology, setting a new industry safety benchmark [3] - Extensive safety tests conducted by the national testing authority, including puncture, extreme pressure, saline immersion, extreme cold, impact, and high-temperature fire tests, exceeded industry standards by at least 20% [3][5] - The battery demonstrated exceptional safety performance, with no fire or explosion during extreme conditions, showcasing its reliability and advanced safety design [5][9] Group 2: Brand IP "MOLI" - MG launched a new brand IP "MOLI" at the auto show, symbolizing the brand's commitment to youthfulness and electrification [6][8] - The design of MOLI incorporates elements from classic racing helmets and goggles, representing MG's heritage and future direction in the new energy sector [8] - MOLI will be integrated into the new MG4, enhancing user interaction through smart features and personalized experiences, with further upgrades planned for 2026 [8][9] Group 3: MG4 Model Features - The new MG4 model is positioned as a highly competitive electric vehicle in the 60,000 to 100,000 yuan price range, being touted as the "most worthwhile pure electric car under 100,000" [9] - Each variant of the MG4 offers unique features, such as the only 400km range in the 60,000 yuan category and advanced driving assistance in the 90,000 yuan category, providing superior configurations and experiences [9][13] - The MG4 also boasts the largest space, longest range, strongest power, and best driving assistance in its class, ensuring a comprehensive travel experience for users [13]