对话未来商业丨 从盒马到派特鲜生，侯毅的二次创业：我在宠物食品赛道“交学费”

Core Viewpoint - The founder of "Pet Fresh" has decided to close all offline stores and retain only a small amount of online business due to challenges in the pet food retail sector, acknowledging that initial assumptions about the market were incorrect [5][7][10]. Industry Attributes - The pet food retail industry is characterized by a narrow consumer spending capacity, with an average monthly expenditure of around 300 yuan per pet, limiting the market's scalability [9]. Valuation/Funding Rounds - In May 2025, "Pet Fresh" announced the completion of a $25 million angel round of financing [3]. Core Competitiveness - The brand's core competitiveness lies in fresh food and new retail strategies, although the initial approach of opening physical stores has been deemed unsuccessful [4][10]. Future Keywords - The focus will shift to retaining online business channels, with plans to develop primarily through e-commerce platforms like Douyin and Xiaohongshu [8][10]. Entrepreneurial Insights - The founder emphasizes the importance of understanding market pain points and the necessity of a clear entrepreneurial goal, stating that successful entrepreneurship cannot be merely a trend-following endeavor [13][14].