Core Viewpoint - The recent trip of New Oriental's founder, Yu Minhong, to Antarctica has sparked mixed reactions among employees and the public, highlighting the growing interest and market potential in Antarctic tourism, particularly from Chinese tourists [1][4][5]. Group 1: Company Actions and Responses - Yu Minhong's internal communication allowed employees to express their opinions, indicating a traditional openness within New Oriental [1]. - The company plans to support outstanding employees in visiting Antarctica next year, promoting engagement and exploration [1]. - Yu Minhong's excitement about the trip is evident from his 25 posts on a single platform since November 13, showcasing his commitment to the initiative [1][4]. Group 2: Antarctic Tourism Market Growth - The Antarctic tourism market is experiencing rapid growth, with the number of Chinese tourists expected to exceed 10,000 for the first time in the 2024-2025 season, making China the second-largest source of tourists to Antarctica [4][5]. - Historical data shows a significant increase in Chinese tourists to Antarctica, from fewer than 100 in 2008 to over 8,000 in the 2017-2018 season [5][7]. - The overall number of tourists visiting Antarctica has surged from under 10,000 in the 1993-1994 season to approximately 120,000 in the 2024-2025 season [5][7]. Group 3: Pricing and Accessibility - The cost of traveling to Antarctica varies widely, with reports indicating that prices can range from 5,000 to 64,000 yuan, depending on the travel method and duration [9][11]. - Recent offerings from China National Geography for Antarctic scientific exploration trips have been popular, with prices starting at 9,980 yuan and quickly selling out [9][11]. - The demographic of Antarctic tourists is shifting, with an increasing number of younger travelers, now making up about 30% of group tours [16][17]. Group 4: Industry Dynamics and Environmental Considerations - The Antarctic tourism market, traditionally dominated by Western companies, is seeing increased participation from Chinese firms, with a reported 30% growth in suppliers [17]. - The establishment of China's first polar cruise brand, 66 Degrees Exploration, indicates a move towards more domestic offerings in the Antarctic tourism sector [17]. - The growing number of tourists raises concerns about the fragile Antarctic ecosystem, necessitating sustainable tourism practices and adherence to IAATO guidelines [17].
俞敏洪“凡尔赛”南极游背后：中国赴南极游客首超1万，年轻人正涌入
Zhong Guo Jing Ying Bao·2025-11-21 11:21