预包装食品数字标签上线！与普通标签有何不同？记者探访→

Core Viewpoint - The implementation of digital labels for pre-packaged foods is being advanced by the National Health Commission and the State Administration for Market Regulation in China, enhancing consumer access to detailed product information through digital means [1]. Group 1: Digital Label Implementation - The announcement regarding the implementation of digital labels for pre-packaged foods was jointly released by the National Health Commission and the State Administration for Market Regulation in September [1]. - Digital labels are being applied to various categories of pre-packaged foods, including dairy products, grains, oils, and beverages [1]. Group 2: Consumer Experience - In a supermarket in Beijing, many products are already utilizing digital labels, allowing consumers to scan QR codes for detailed information such as ingredient lists and production dates [3]. - Digital labels provide additional features compared to physical labels, including access to third-party testing reports and supplier qualifications, addressing common consumer issues like visibility and readability [5]. Group 3: Online Platforms - Digital labels are not limited to physical stores; several online shopping platforms have also adopted this technology for various products [7]. - JD.com has taken the lead in promoting digital labels across eight categories, including grains, condiments, beverages, and snacks, resulting in increased product viewership since the launch [9].