互动体验先行 主分会场联动 2025年全球首发节智能科技首发站正式启幕

Core Insights - The event "2025 Global Launch Festival Smart Technology Launch Station" took place from November 21 to 23, showcasing a variety of smart technology products and creating an immersive consumer experience [1][14] - The event featured a combination of "display, sales, interaction, and experience," aiming to reshape consumer engagement with smart technology [1][14] Group 1: Event Overview - The event was co-hosted by the Beijing Municipal Bureau of Commerce and the Chaoyang District People's Government, held at JD MALL (Shuangjing) as the main venue and JD MALL (South Third Ring) as a secondary venue [1][11] - It aimed to stimulate market vitality by integrating pop-up and permanent retail experiences, creating a new consumption ecosystem [1][13] Group 2: Product Categories - The event showcased various categories including robots, smart home appliances, wearable devices, smart transportation, and AI learning tools, allowing consumers to experience the convenience and enjoyment brought by smart technology [3][5] - Notable products included humanoid robots from Yushu Technology, smart washing machines from Haier, and AI-enabled kitchen appliances from Casarte, highlighting innovations in home living [5][8] Group 3: Consumer Engagement - The interactive robot experience area was particularly popular, featuring performances and real-time interactions with the audience, effectively bridging the gap between advanced technology and everyday consumers [7][10] - The event utilized a seamless transition from "seeing" to "buying," enhancing consumer engagement through immersive experiences [10][14] Group 4: Promotional Strategies - The event implemented a "pop-up + permanent" model, creating a closed-loop of customer flow and consumption during the event [13] - Various promotional activities were offered, including limited-time gifts for store entry and exclusive offers for purchases, aimed at enhancing consumer participation [13]